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Case Study | China Telecom × PrintBao

From Content Curation to Premium Print — Delivering a Complete Marketing Collateral for Tianyi Cloud

A well-crafted brochure is more than a presentation tool — it’s a brand ambassador in print.


🎯 Background

China Telecom, one of the world’s leading telecommunications providers, sought to elevate the brand presence of its flagship cloud service, Tianyi Cloud, through a high-end corporate brochure.

With expanding domestic and global markets, Tianyi Cloud needed a marketing material that not only demonstrated its technical capabilities but also aligned with its modern, reliable, and innovative brand image.

PrintBao was selected as the end-to-end partner to deliver a full-service solution — from initial content sorting to design, production, and final delivery.


🔧 Our Role: Full-Spectrum Print Solution

Unlike conventional print vendors, PrintBao specializes in integrated design-to-print services tailored for enterprise marketing needs. For this project, we provided:

✅ 1. Content Structuring & Information Architecture

  • Audited and reorganized internal PPT decks and technical briefs
  • Structured the brochure into clear chapters aligned with business verticals
  • Crafted a narrative flow to enhance both readability and storytelling

✅ 2. Visual Design & Brand Alignment

  • Applied a tech-forward visual style using “Tianyi Blue” as the primary palette
  • Designed infographics, use case layouts, and visualized workflows
  • Incorporated China Telecom’s brand guidelines and custom iconography

✅ 3. High-Quality Printing & Production Management

  • Premium matte-laminated covers with spot UV detailing
  • Inner pages printed on ultra-white coated paper for visual clarity
  • Rigorous proofing and color control to ensure design-accurate results

📦 Outcome

In just under 3 weeks, we delivered:

  • 🔹 A 60-page bilingual brochure with compelling visuals
  • 🔹 3,000 copies printed and delivered nationwide
  • 🔹 Seamless collaboration with 100% on-time execution

🏆 Client Feedback

“PrintBao turned a standard brochure task into a true brand storytelling project. Their professionalism, speed, and design insight made them the perfect partner.”
Marketing Director, Tianyi Cloud, China Telecom


💡 Keywords

B2B Brochure Design / Enterprise Marketing Collateral / Design-to-Print Solution / Cloud Industry Branding


📩 Looking to elevate your corporate materials? Partner with PrintBao for a solution that blends creativity, structure, and flawless executioFrom Content Curation to Premium Print — Delivering a Complete Marketing Collateral for Tianyi Cloud

A well-crafted brochure is more than a presentation tool — it’s a brand ambassador in print.


🎯 Background

China Telecom, one of the world’s leading telecommunications providers, sought to elevate the brand presence of its flagship cloud service, Tianyi Cloud, through a high-end corporate brochure.

With expanding domestic and global markets, Tianyi Cloud needed a marketing material that not only demonstrated its technical capabilities but also aligned with its modern, reliable, and innovative brand image.

PrintBao was selected as the end-to-end partner to deliver a full-service solution — from initial content sorting to design, production, and final delivery.


🔧 Our Role: Full-Spectrum Print Solution

Unlike conventional print vendors, PrintBao specializes in integrated design-to-print services tailored for enterprise marketing needs. For this project, we provided:

✅ 1. Content Structuring & Information Architecture

  • Audited and reorganized internal PPT decks and technical briefs
  • Structured the brochure into clear chapters aligned with business verticals
  • Crafted a narrative flow to enhance both readability and storytelling

✅ 2. Visual Design & Brand Alignment

  • Applied a tech-forward visual style using “Tianyi Blue” as the primary palette
  • Designed infographics, use case layouts, and visualized workflows
  • Incorporated China Telecom’s brand guidelines and custom iconography

✅ 3. High-Quality Printing & Production Management

  • Premium matte-laminated covers with spot UV detailing
  • Inner pages printed on ultra-white coated paper for visual clarity
  • Rigorous proofing and color control to ensure design-accurate results

📦 Outcome

In just under 3 weeks, we delivered:

  • 🔹 A 60-page bilingual brochure with compelling visuals
  • 🔹 3,000 copies printed and delivered nationwide
  • 🔹 Seamless collaboration with 100% on-time execution

🏆 Client Feedback

“PrintBao turned a standard brochure task into a true brand storytelling project. Their professionalism, speed, and design insight made them the perfect partner.”
Marketing Director, Tianyi Cloud, China Telecom


💡 Keywords

B2B Brochure Design / Enterprise Marketing Collateral / Design-to-Print Solution / Cloud Industry Branding


📩 Looking to elevate your corporate materials? Partner with PrintBao for a solution that blends creativity, structure, and flawless execution.n.

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